Colours are an important element in Dansani’s visual expression
We use colours to differentiate ourselves, to bring life to a design, and to highlight special messages. Consistent use of colour provides cohesion across different media.
The colour palette
These are the five graphic colours used in Dansani’s communications. It is important not to use other colours, as these are central to our graphic communications.
The primary colours are blue and grey, while the aqua is a secondary colour used to supplement the others.
The fourth colour is copper leaf, which is used in special and exclusive printed material. It can be used as an ordinary CMYK colour, however, if you do not want to use a fifth colour.
The blue Dansani colour can be used for headings and other highlighted text.
Exceptionally, other colours besides the primary and secondary colours can be used for campaigns.
The small coloured fields in Dansani Blue, Dansani Grey, Dansani Aqua and Dansani Copper show the main colours at 80%, 60%, 40% and 20% saturation.
These tint values can be used when the primary colour is not suitable, or as a supplement.
RGB: R: 000 G: 088 B: 163
CMYK: C: 100 M: 060 Y: 000 K: 005
PANTONE: 2945 U
RGB: R: 209 B: 204 G: 201
CMYK: C: 007 M: 009 Y: 010 K: 017
PANTONE: Warm Grey 2 U
RGB: R: 190 B: 226 G:229
CMYK: C: 030 M: 000 Y: 012 K: 000
PANTONE: 317 U
RGB: R: 155 B: 131 G: 122
CMYK: CC: 27 M: 42 Y: 42 K: 15
PANTONE: 4725 U